Company Builders
We treat talent like partners. We invest our own capital to build their assets that compound over time.
LST
Lost provides celebrity-creators with the infrastructure to convert their attention into enterprise value.
For brands, we turn this attention into authentic partnerships that connect with fans around the world.
Get in touch →01 — What we do
Lost works with celebrity-creators and turns their audiences into a universe of brands, content, IRL experiences and ventures.
02 — Our model
Attention Infrastructure
Strategy, capital and creative under one roof. We don't represent creators. We turn them into founders.
YouTube Experts
We develop, produce and package YouTube-optimised programming to build fans on the most valuable platform.
Paid Fandoms
We build thriving subscription businesses to provide top fans with privileged membership, talent with repeatable income, and brands with access to an actively engaged community.
Brand Partnerships
We help you build long-term relationships with the best brands who understand that by backing talent, they can build brand equity.
03 — Who we are
THE OPERATORS
Lost is run by people who have built the things we're now building for others. Law, startup tech, documentary film, broadcast television, commercial sales and YouTube, in one room.
Tristan Heiner
Founder / CEO
With a background spanning law, startup tech and documentary filmmaking, Tristan identified an opportunity at the intersection of the creator economy and athlete-led media, and raised $1.4M AUD in a seed round at the beginning of 2026.
LinkedIn
Leilani Vakaahi
Head of Commercial
Commercial leader with 15+ years media experience in entertainment partnerships and sales, across Australia and the UK including Bauer Media, Nova Entertainment, Australian Radio Network and Urban List.
LinkedIn
Tom Rohr
Head of Content
Executive Producer and Showrunner with 17+ years in traditional media with Warner Bros, Endemol Shine Australia and Banijay, making and running SAS Australia, Impractical Jokers, Big Brother, ABC comedy and documentaries.
LinkedIn
Daisy Melville
Senior Brand Experience Manager
10+ years across creator management, developing influencer strategies and partnerships for leading global brands including PepsiCo, Shark and Samsung Australia. Daisy specialises in sourcing and managing top-tier creator collaborations, from contracting through to performance.
LinkedIn
Mustafa Contractor
Director of YouTube
YouTube and Creative Strategist with experience generating 13M+ subscribers, 4B+ views and 85M+ branded views across clients including Lenovo, LEGO, Odoo and more.
LinkedIn
Callum Leitch
Director of Community
Social media strategist and community professional specialising in ideation, strategy and packaging for creators, streamers and athletes across YouTube, streaming and social media. Over the last 7 years his work has generated 10B+ impressions and 800M+ views, and he has managed communities of up to 45 million active users.
LinkedIn
Get in touchGet in touchGet in touch
Get in touchGet in touchGet in touch
04 — Contact